How Unicake Made 40% Revenue Growth with Stellar Delivery Date & Pickup
Revenue Growth
€425,607
Average Order Value
€27.80
Overview
About Unicake
Unicake is an artisanal German bakery founded by Luisa and Max, known for its cakes and baked goods.
As the brand expanded from a local favorite to a national name, the team implemented delivery scheduling solutions in October 2023 to streamline operations while maintaining their quality standards.
By adopting Stellar’s delivery date & pickup features, Unicake rebuilt customer trust around delivery timing — especially during high-demand holiday periods.
Challenges
Trust and Timing at National Scale
As Unicake grew from a local favorite to a national brand, unclear delivery information started costing them customers — particularly during the holidays, when the stakes for on-time delivery are highest.
Cart Abandonment
Customers abandoned purchases due to unclear delivery information
This was especially pronounced during holiday periods.
Operational Overload & Trust Deficit
Staff spent excessive hours answering delivery inquiries
Time that could have gone toward growing the business.
Inability to guarantee delivery dates during peak periods
This damaged Unicake’s reliability reputation.
Solution
Rebuilding Trust Through Clear Scheduling
Unicake needed a way to make delivery promises they could actually keep. Stellar’s delivery date & time picker and day-wise shipping rates gave customers clarity from the product page through checkout.
Order rescheduling on the thank-you page removed the need for manual coordination on the vast majority of timing changes.
To rebuild trust and reduce manual work, they implemented three key features
Delivery Date & Time Picker
Clear delivery date selector on product and cart pages
Transformed the customer experience by removing guesswork around arrival timing.
Day-Wise Shipping Rates & Rescheduling
Customizable pricing by specific days
Enabled better management of peak periods like holidays.
Easy-to-use rescheduling selector on the thank-you page
Reduced manual coordination needs for the support team.
60-Day Implementation Impact
65%
Shipping Inquiries Reduced
30%
Satisfaction Scores Improved
98%
Delivery Accuracy
4.8/5
Customer Rating (193 reviews)
Unicake’s growth extends beyond just numbers. Their enhanced delivery system has enabled them to:
- Guarantee delivery dates with confidence, even during peak season
- Free up staff time previously spent on delivery inquiries
- Build future capacity for expansion into new zones
- Strengthen customer trust in their reliability
Results & Impact
The Results Speak for Themselves
By making delivery promises they could keep, Unicake turned a trust problem into a growth driver — cutting inquiries, improving satisfaction, and setting the stage for national expansion.
Customer Experience Enhancement
The implementation of structured delivery scheduling has particularly impacted:
•Peak season orders
35% revenue increase during high-demand periods
•Special occasion orders
50% increase in orders tied to specific occasions
•Customer support load
65% fewer delivery-related inquiries
•Delivery reliability
98% delivery accuracy builds lasting trust
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